THE FILM OFFER
Explainer video, product demo, brand film: which one are you missing?
Three films, three jobs. The demo shows how it works. The explainer says why it matters. The brand film makes people feel something. Most companies need all three — rarely at the same time.
€10a second — a 30-second film: €300
Let's talk about your filmThree films, three jobs
THE DISTINCTION BUYERS MAKE| The film | What it says | Who it talks to | When it earns its keep |
|---|---|---|---|
| The product demo | “Here is how it works” | A prospect already interested | They are choosing between you and a competitor |
| The explainer video | “Here is why it matters” | An audience who has never heard of you | Nobody understands what you sell in 30 seconds |
| The brand film | Nothing — it makes people feel | Customers, candidates, investors | You are launching, raising or hiring |
This is not a once-and-for-all choice. A software company needs an explainer on its home page and a demo inside its sales cycle: those are two films, not two versions of one. B2B buyers watch three to five videos before they contact a supplier — better that they do not all tell the same story.
How to tell which one you need
FOUR SIGNS THAT DO NOT LIEYou give the same demo at every meeting
What you are missing is a 40-second film that gives it for you, day and night, without ever getting tired. That is a product demo.
People keep asking what you actually do
Your promise does not survive in writing. What you need is an explainer video — 30 to 45 seconds that set up the problem before showing the answer.
You are launching, raising or hiring
What is missing is not an explanation, it is an impression. That is a brand film: it proves nothing, it makes people feel something.
You have filmed a lot and published nothing
What you need is not a film but an edit — €2 per finished second. We will say so, rather than sell you the expensive one.
What makes a good film
COMMITMENTS, NOT OPTIONS- The script is approved before a single frame exists — it decides everything else
- Your product screens are read from your real interface: your colours, your labels, your figures. A fake screen shows, and it costs the film its credibility
- Two or three creative directions drawn for you within 48 hours: you decide, we commit
- The voice, the music and the sound are in the price
- Your industry does not decide your style — your brief does. B2B software is allowed to be colourful
- No film looks like another. If two clients received two similar films, that would be our failure
What an explainer video costs
€10 A SECOND| Your film | How it adds up | You pay |
|---|---|---|
| 30 seconds — home page | 30 s × €10 | €300 |
| 45 seconds — full explainer | 45 s × €10 | €450 |
| 60 seconds — fully staged | 60 s × €10 | €600 |
| 90 seconds — brand film | 90 s × €10 | €900 |
The story, the voice and the visual system built for your film are included in the second. Nothing is added once, and nothing is added at the end.
30-45 s, full creation
How it goes
NOTHING SHIPS WITHOUT YOUR SIGN-OFF- DAY 0
We listen
A conversation about your need, your tastes, your hard no's. No form to fill in.
- DAY 2
You choose the direction
Two or three creative proposals drawn for you. You pick one, or cross two of them.
- EVERY STEP
You approve
The script, then the voice, then a preview you comment on frame by frame.
- DELIVERY DAY
We deliver everywhere
Every agreed format, ready to publish — and the variations whenever you want more.
How you pay
PAY THE WAY YOU ALREADY DOCard
Visa and Mastercard, through a secure payment link sent with the quote. Nothing to install, no account to create.
Bank transfer
Our details are on the invoice. The amount transferred is the amount quoted, to the euro.
PayPal
For those who already use it, in Europe and elsewhere.
Mobile money
In the CFA franc zone: T-Money, Flooz, Wave, Orange Money, MTN MoMo, Moov Money. That zone has its own published rates.
What the quote states
The payment method, the due date and the exact amount. We do not take cheques — clearing times do not fit a delivery measured in days.
Questions about explainer videos
STRAIGHT ANSWERS- What is the difference between an explainer video and a product demo?
- An explainer talks to someone who has never heard of you: it says why your subject matters, before it even shows your product. A demo talks to someone already considering a purchase: it shows how it works, screen by screen. They serve two different moments of the sales cycle.
- How much does an explainer video cost?
- €10 a second. A 30-second film: €300. A 45-second film: €450. A one-minute film: €600. No fee is added on top.
- How long should an explainer video be?
- 30 to 45 seconds for a home page, 60 to 90 seconds when there is a story to tell. Beyond that, attention drops — and you are paying for seconds nobody watches.
- Do we need to film anything?
- No. A film created from scratch needs no shoot at all: your brand, your screens and your story are enough. If you already have footage, we can bring it in — or edit it instead, which costs far less.
- Do you show our real interface?
- Yes, and that is our difference. Your screens are read from your product: your real colours, your real labels, your real figures. A fake screen is spotted in a second, and it damages the trust the film was built to earn.
- How fast?
- Two or three creative directions within 48 hours, then the film in a matter of days. The exact date is set in the quote, and kept.
Read next
Nobody gets what you do in thirty seconds?
That is exactly what a film is for. Tell us about your brand, and we answer in creative directions.